Sabtu, 27 Agustus 2011

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Raving Fans: A Revolutionary Approach to Customer Service, by Ken Blanchard

  • Sales Rank: #4984296 in Books
  • Published on: 2004-01-13
  • Binding: CD-ROM

Most helpful customer reviews

1 of 1 people found the following review helpful.
This Book Teaches Problem Solving
By Aasiyah Noor
I read some of the reviews here of the book and the ones from those who give it 3 stars or less and have something negative to say don't understand one thing - Ken Blanchard and Sheldon Bowles are writing in the perspective of ideas, not necessarily business and how to make money from it. Having a business where we are in service to others, it's essential that we learn and understand how to please our customers so they keep coming back. It's marketing - it's the way we showcase and present ourselves to the public. I read the book, and I am taking in each of the points both authors discuss to come up with my own ideas of how to make my own clients in my hypnotherapy and coaching practice, raving fans. Yes, some of the points seem to be far fetched - I have never seen valets who park your car for you in grocery stores, at least, not one here in LA yet. I think it would actually be a neat idea for grocery stores to have their employees assist customers to their cars if they have heavy groceries without the customer having to ask if they could get help to load the groceries in the car. Anyhow, the ideas are that if we want people to come to our business, to receive our products and services, we need to be able to give something to them that makes us unique. And from the viewpoint of this book that I've seen as I read it, I see that this book actually has a lot of value by giving us ample ideas on how to create more customers, and make them so happy that they want to keep coming back and keep on telling others about us as businesses. I know if I get excellent service from somewhere, I will always keep coming back there no matter how far it is located or if it's the same old boring stuff they serve. While this book may not appeal to everyone, I can see how great of a tool this book can be for anyone who owns their own business and wants customers left and right. This book is an asset for someone who wants to improve on their own services and think about extras that can help solve a customer's problem....after all, that's what this book is teaching us. How to solve the customer's/client's problems quick, and efficiently so that they continue to come back again and again.

1 of 1 people found the following review helpful.
I grew up in Asia and in my country you're ...
By DC
I grew up in Asia and in my country you're spoiled and expect servant attitude in every business you conduct with. This is the book that shows just that. It will change your outlook of what customer service is trully all about. I bought this for a co-worker who's been at my new work place for 16 years and I've only been there 2 months and got an increase 3x and is making more than he is. You see, attitude is everything and not even hard work is enough to pull you up there. This book is spot on.

0 of 0 people found the following review helpful.
Delivers...Plus One Percent!
By O. Halabieh
Below are key excerpts from the book, outlining the principles of developing "Raving Fans - The Ultimate in Customer Service":

1) "The first magic secret is Decide What You Want...When you decide what you want you must - create a vision of perfection centered on the customer."

2) "...Discover the customers' vision of what they really want and then alter your vision if need be."

3) "...There are really three (traps of customer listening)...I've already told you about the first one: customers saying one thing and meaning another. That leaves two: 'Fine' and silence...past experience has taught us people don't care - or they don't want to make a fuss - so why bother? Customers assume no one really wants to know what they think."

4) "The immediate (customer) vision may be narrow, but customers care about everything...It's just that most of them haven't thought through their whole relationship with you, only some specific areas. Because customers are often so focused on a specific priority, it's easy to match up what they want with what area of your vision. But first you have to discover what they really want."

5) "The third secret was, and really still is, Deliver the Vision Plus One Percent...The secret says two things. First, it tell you to deliver. Not sometimes, not most times. But all the time. No exceptions contemplated or allowed. Second, it talks about 'plus one percent.'"

6) "To start with, limit the number of areas where you want to make a difference. First, it allows you to be consistent. Second, you'll be much further ahead doing a bang-up job on one thing rather than introducing a whole string of customer service goals all at once. You'll never bring it off. It just can't be done that way."

7) "Regardless of what you promise, though, it's consistency that's important...The worst thing you can do is meet expectations one time, fall short another, and exceed every now and then. I guarantee you'll drive your customers nuts and into the hands of the competition first change they get."

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Art Nouveau, by Norbert Wolf

Now available in a new edition, this sumptuous volume explores key aspects of Art Nouveau--decorative arts, architecture, fashion, dance, advertising, and more--with an in-depth approach and stunning illustrations. The Art Nouveau movement became an international phenomenon at the beginning of the twentieth century that ushered in the era of modernity in almost every aspect of cultural life. For decades critics have argued that Art Nouveau was not an artistic period in its own right, but an amalgam of artists and styles that served as a bridge between neoclassicism and modernism. In this comprehensive, authoritative, and copiously illustrated book, art historian Norbert Wolf explores Art Nouveau as a logical outgrowth of the historic forces in which it arose. This book focuses on the movement's wide variety of applications and reclaims its prominence in the pantheon of modern art history. Chapters on aesthetics, spirituality, and the cult of beauty offer luminous examples of works by Mucha, Gaudí, Hoffmann, Klimt, Horta, Munch, and Tiffany, among many others. Wolf's text is both informed and accessible, providing an exciting narrative that brings the Art Nouveau movement into clear focus. Beautifully produced to appeal to a wide range of readers, this new edition gives one of the world's most popular styles the serious consideration it deserves.

  • Sales Rank: #468957 in Books
  • Published on: 2015-04-14
  • Released on: 2015-04-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.70" h x 1.20" w x 8.90" l, 4.40 pounds
  • Binding: Hardcover
  • 304 pages

Review
"The Art Nouveau movement covered it all--decorative arts, architecture, fashion, dance, advertising and more--and this book seeks to restore the movement's prominence in the discussion of modern art."

Los Angeles Times, 12/4/11

"The book explores the origins of art nouveau, possible theories as to its demise, and the all-important quandary that has plagued art historians for over a century: Is art nouveau a true artistic period?"

The Washington Post, 12/11/11

"Tall, narrow, with an elegant linear design like that of the aesthetic it celebrates, this book is a gorgeous object, with top-quality reproductions. Norbert Wolf's commentary is provocative, broad and deep, illuminating links between artists, architects and designers as diverse as Munch and Mondrian, Gaudi and Galle."

Jackie Wullschlager, Financial Times, 11/26/11"

From the Inside Flap
This sumptuous volume explores key aspects of Art Nouveau--decorative arts, architecture, fashion, dance, advertising, and more--with an in-depth approach and stunning illustrations.

About the Author
Norbert Wolf graduated in art history, linguistics, and medieval studies at the Universities of Regensburg and Munich, and earned his PhD in 1983. He held visiting professorships in Marburg, Frankfurt, Leipzig, Dusseldorf, Nuremberg-Erlangen, and Innsbruck. His extensive writings on art history include many TASCHEN titles, such as Diego Velazquez, Ernst Ludwig Kirchner, Caspar David Friedrich, Expressionism, Romanesque, Landscape Painting, and Symbolism.

Most helpful customer reviews

2 of 2 people found the following review helpful.
MASSIVE book with tons of content
By SD
There are some great pieces in here. It is truly a MASSIVE book, I can't even put it on a book shelf, so it's a coffee table starter piece.

2 of 4 people found the following review helpful.
Beautiful pictures. Looking forward to seeing if anything new ...
By eyesla
Beautiful pictures. Looking forward to seeing if anything new had been said on Art Nouveau and felt I was reading someone's doctoral thesis drawing together data on the subject. NO well centered paragraphs with clear ideas supported by the examples. Felt the lack of simple language was to hide the fact that he really had NOTHING new to say on the subject. When a simple word will do he finds complex ones. Reading it is like asking a friend about a new outfit and being treated to details of the life of the person who sold it to her, the experience driving to the store, how she parked etc., rather than getting to any point.

1 of 3 people found the following review helpful.
so much architecture
By flapping in traumatized laughter puddle
This book not only has big pictures of the paintings. One page has a little photograph showing a desk facing the painting so someone working at the desk is sure to study the picture, which is likely to be far more interesting than anything people are likely to be shuffling paper while they try to make up a fictive collective mind about something important. The art in this book might be compared to the devil shuffling cards on a slow day.

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Rabu, 24 Agustus 2011

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Designing Sound [Hardcover] [2010] (Author) Andy Farnell, by Andy Farnell

  • Published on: 2010-09-28
  • Binding: Hardcover

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Sabtu, 20 Agustus 2011

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Book 3 in the Wanton series.

Heading back West, Emma wonders if Joe Jackson, the former gunslinger she once craved, will even remember her. She’s been in Boston a long time and hasn’t heard from him since she left. She still sometimes dreams of doing decadent things with the sexy man but won’t be indulging those fantasies. She isn’t planning to stay in New Mexico beyond a few days. Besides, she’s accustomed to more refined gentlemen now.

When Emma Bray temporarily returns to Elk Valley, Joe is determined not to let her rip out his heart a second time. But that’s not going to stop him from sampling her body every way he can. Seems she’s turned into a proper city woman with an uppity attitude to match. Once he gets her in his arms, he intends to strip away that attitude, right along with her clothing. He’s going to show her the erotic pleasures of the flesh and bring to the surface her every wanton desire.

A Romantica® erotic romance from Ellora’s Cave

  • Sales Rank: #1307288 in eBooks
  • Published on: 2012-12-26
  • Released on: 2012-12-26
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Loved it.
By Kindle Customer
Good book.

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Jumat, 19 Agustus 2011

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Postural Correction presents 30 of the most commonly occurring postural conditions in a comprehensive, full-color format and provides hands-on therapists and body workers with the knowledge and resources to help clients address their malalignments.

  • Sales Rank: #699937 in eBooks
  • Published on: 2015-12-01
  • Released on: 2015-12-01
  • Format: Kindle eBook

Review

“An ideal instruction reference for students, therapists, and the non-specialist reader with an interest in postural correction issues. “Postural Correction” is as informative and educational as it is thoroughly ‘user friendly’ in content, tone, organization and presentation. “Postural Correction” is very highly recommended for professional, community, and academic library Health/Medicine instructional reference collections.”

--The Midwest Book Review

“Therapists will use different techniques for different clients and this book helps guide them through the possibilities. It also helps therapists think outside the box and approach clients in a different way, if one technique is not working. The photographs are very helpful… Having a book like this will help therapists take the skills they already have and apply some new theory and techniques to help their clients. The book is written at an appropriate level, not going into too much scientific detail that might be beyond the needs of some massage therapists. Yet, it still challenges therapists to approach their treatments differently.”

--Doody’s Book Review

About the Author

Jane Johnson, MSc, is a chartered physiotherapist and sport massage therapist specializing in occupational health. In this role she spends much time assessing the posture of clients and examining whether work, sport, or recreational postures may be contributing to their symptoms. She devises postural correction plans that include both hands-on and hands-off techniques.

Johnson has taught continuing professional development (CPD) workshops for many organizations both in the UK and abroad. This experience has brought her into contact with thousands of therapists of all disciplines and informed her own practice. She is passionate about supporting and inspiring newly qualified or less confident therapists so they feel more self-assured in their work.

Johnson is a member of the Chartered Society of Physiotherapy and is registered with the Health Professions Council. A member of the Medico Legal Association of Chartered Physiotherapists, she provides expert witness reports on cases involving soft tissue therapies.

In her spare time, Johnson enjoys taking her dog for long walks, sketching, and visiting museums. She resides in northeast England.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Practical Book
By Z Altug, PT, DPT, MS, CSCS
This is a wonderful book with beautiful color pictures. It is very easy to read.

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Kamis, 18 Agustus 2011

[V563.Ebook] PDF Ebook Moominvalley in November (Moomins), by Tove Jansson

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Moominvalley in November (Moomins), by Tove Jansson

Now that autumn is turning into winter, a group of unlikely friends—including the Fillyjonk, the Hemulen, and Toft—are waiting in Moominvalley to see the Moomins, for winter doesn’t seem right without them. But the Moomins are not at home. So all the visitors settle down to await their return, and oddly enough find themselves warming up to their new life together. For Moominvalley is Moominvalley still, even without the Moomins in it.

  • Sales Rank: #2902930 in Books
  • Published on: 2010-10-26
  • Released on: 2010-10-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.55" h x .84" w x 5.77" l, .69 pounds
  • Binding: Hardcover
  • 208 pages

Review

“There is, in short, everything in the Moon books: giant comets and secret caves and tree houses and stilts and magic-carpet clouds and amusement parks run by despotic practical-joking kings and time machines and ski instructors.” –Harper’s

“We need Moominland for its gentle pace, its sense of beauty and awe, and its spirit of friendliness and empathy—now more than ever.” –The Horn Book

“These charming fantasies are propelled by a childlike curiosity and filled with quiet wisdom, appealing geniality, and a satisfying sense of self-discovery.” –School Library Journal.com

“If you had no shame reading Harry Potter on the subway, there’s no need to hide Tove Jansson’s witty, whimsically illustrated Finnish series.” –Daily Candy

“The Moomin books make for both splendid bedtime read-alouds and solitary savoring.” –Wall Street Journal

  “It’s more than forty years since Jansson’s Moomintrolls first appeared. I found the writing and invention as appealing as ever. She has a thistledown touch.”—The Washington Post Book World
“The adventures of the easygoing Moomintrolls have all the crispness and tart surprise of a lingonberry, thanks to Jansson’s ineffably light touch, her uncanny sensitivity to universal childhood emotions, and her gift for terse, naturalistic dialogue.”—Entertainment Weekly
“A gentle, offbeat fantasy.”—The Horn Book
“A lost treasure now rediscovered . . . A surrealist masterpiece.”—Neil Gaiman
“Jansson was a genius of a very subtle kind. These simple stories resonate with profound and complex emotions that are like nothing else in literature for children or adults: intensely Nordic, and completely universal.”—Philip Pullman
“Tove Jansson is undoubtedly one of the greatest children’s writers there has ever been. She has the extraordinary gift of writing books that are very clearly for children, but can also be enjoyed when the child, like me, is over sixty and can still find new pleasures with the insights that come from adulthood.”—Sir Terry Pratchett
“Clever, gentle, witty, and completely engrossing.”—Jeff Smith, author of Bone
“It’s not just Tove Jansson’s wonderfully strange fairytale world that so appeals but also her beautiful line work and exquisite sense of design.”—Lauren Child
“[Tove Jansson] is a master.”—The Times Literary Supplement (London)
“The most original works for children to be published since the Pooh books, and possibly, since Alice.”—Saturday Review
“You will declare yourself a citizen of Moominvalley and call the stories your own—the Moomin world is that compelling.”—Riverbank Review

Language Notes
Text: English (translation)
Original Language: Swedish

About the Author
Tove Jansson (1914–2001) was born in Helsinki and spent much of her life in Finland. She is the author of the Moomin books, including Comet in Moominland and Finn Family Moomintroll. Born into an artistic family—her father was a sculptor and her mother was a graphic designer and illustrator—Jansson studied at the University College of Arts, Crafts and Design in Stockholm, the Finnish Academy of Fine Arts, and L’École des Beaux-Arts in Paris. In addition to her Moomin books, she also wrote several novels, drew comic strips and worked as a painter and illustrator. In 1966, she was awarded the Hans Christian Andersen Medal for her body of work. Jansson had a studio in Helsinki but spent most of her time at her home on a small island called Klovharu.

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0 of 0 people found the following review helpful.
I like this English translation
By Alexander Alekseenko
I like this English translation. Reminds of Winnie the Pooh. And of course I love the stories! Great to read to/with your 9-12 year old!

0 of 0 people found the following review helpful.
Very bad effort, skip this one
By DAS
If you like the moomins, stay away from this one. They make no appearances and the rest is just gloomy and sad.

0 of 0 people found the following review helpful.
Five Stars
By kmo33
My son is in love with these books. He's four and they hold his attention and mine.

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Rabu, 17 Agustus 2011

[S965.Ebook] Free Ebook Abundance: The Future Is Better Than You Think, by Peter H. Diamandis, Steven Kotler

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Abundance: The Future Is Better Than You Think, by Peter H. Diamandis, Steven Kotler

The New York Times bestselling “manifesto for the future that is grounded in practical solutions addressing the world’s most pressing concerns: overpopulation, food, water, energy, education, health care and freedom” (The Wall Street Journal).

Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast.

In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous 200 years. We will soon have the ability to meet and exceed the basic needs of every person on the planet. Abundance for all is within our grasp.

Breaking down human needs by category—water, food, energy, healthcare, education, freedom—Diamandis and Kotler introduce us to innovators and industry captains making tremendous strides in each area. “Not only is Abundance a riveting page-turner…but it’s a book that gives us a future worth fighting for. And even more than that, it shows us our place in that fight” (The Christian Science Monitor).

  • Sales Rank: #8241 in Books
  • Published on: 2014-09-23
  • Released on: 2014-09-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.37" h x 1.10" w x 5.50" l, .86 pounds
  • Binding: Paperback
  • 432 pages

Review
“I’d like readers to read Abundance, the Peter Diamandis book with his coauthor, because if they did that, they would see that while the headlines are really bad in the world today, the trend lines are pretty good. Extreme poverty is down. [H]ealth care is improving dramatically around the world. There are developments now which make me believe we might be able to do what we did in the 90s which is use technological developments to create more jobs than we lose. For the last few months, for the first time in literally more than a decade, 40 percent of the new jobs have been in higher wage categories. I think people should read this and get some good ideas.” (President Bill Clinton)

“At a moment when our world faces multiple crises and is awash in pessimism, Abundance redirects the conversation, spotlighting scientific innovators working to improve people's lives around the world. The result is more than a portrait of brilliant minds - it's a reminder of the infinite possibilities for doing good when we tap into our own empathy and wisdom.” (Arianna Huffington CEO, Huffington Post)

“This brilliant must-read book provides the key to the coming era of abundance replacing eons of scarcity, a powerful antidote to today’s malaise and pessimism.” (Ray Kurzweil author of The Singularity Is Near)

“Diamandis and Kotler challenge us all to solve humanity’s grand challenges. Innovative small teams are now empowered to accomplish what only governments and large corporations could once achieve. The result is nothing less than the most transformative and thrilling period in human history.” (Timothy Ferris #1 NY Times bestselling author of The 4-Hour Workweek)

"Now that human beings communicate so easily, I suspect that nothing can stop the inevitable torrent of new technologies, new ideas and new arrangements that will transform the lives of our children. Peter Diamandis and Steven Kotler give us a blinding glimpse of the innovations that are coming our way — and that they are helping to create. This is a vital book."—Matt Ridley, author of The Rational Optimist

“Today, philanthropists, innovators and passionate entrepreneurs are more empowered than ever before to solve humanity’s grand challenges. Abundance chronicles many of these stories and the emerging tools driving us towards an age of abundance. This is an audacious and powerful read!”—Jeff Skoll

“Abundance provides proof that the proper combination of technology, people and capital can meet any grand challenge.”—Sir Richard Branson, Chairman of the Virgin Group

"Our future depends on optimists like Diamandis...even the most skeptical readers will come away from Abundance feeling less gloomy." --New York Times Book Review

"A manifesto for the future that is grounded in practical solutions addressing the world's most pressing concerns: overpopulation, food, water, energy, education, health care and freedom. " --The Wall Street Journal

"A breezy case for optimism... Abundance: The Future is Better Than You Think...[is] a godsend for those who suffer from Armageddon fatigue." --The Economist

“In Abundance: Why the Future is Better Than You Think, Peter Diamandis and Steven Kotler offer a vision of the future that’s truly awesome in both the most traditional and modern understandings of the word; it’s as big as it as awe inspiring.” –The Futurist

"Abundance is not fantasy. It is a tale, say authors Diamandis and Kotler, of “good news;” a spritely and exciting collection of reasons why, despite the ever-constant refrain that Earth is on the verge of disaster, we must stay positive." --Christian Science Monitor

" Enough with the dystopian fiction and Mayan end-of-the-world predictions! According to tech entrepeneur and philanthropist Peter Diamandis and science writer Steven Kotler, things are getting better, not worse. " --USA Today

"[Abundance is] fascinating and inspirational -- every politician should read it (but sadly that may be too much to hope for!)" --Lord Martin Rees, Astronomer Royal, UK

"Welcome to the feel good future." -Smithsonian

"A nice reminder of how far we’ve come." --The New York Times Book Review

About the Author
Peter H. Diamandis is a New York Times bestselling author, and the founder of more than fifteen high-tech companies. He is the CEO of the XPRIZE (XPrize.org), Exec. Chairman of the Singularity University (SingularityU.org), a Silicon Valley based institution backed by Google, 3D Systems and NASA. He is Co-Chairman of Planetary Resources, Inc. and the Cofounder of Human Longevity, Inc. Dr. Diamandis attended MIT, where he received his degrees in molecular genetics and aerospace engineering, and Harvard Medical School, where he received his MD. In 2014 he was named one of “The World’s 50 Greatest Leaders” by Fortune magazine.

Steven Kotler is a New York Times bestselling author, award-winning journalist, and the Cofounder and Director of Research for the Flow Genome Project (FlowGenomeProject.com). His books include Bold, The Rise of Superman, Abundance, A Small Furry Prayer, West of Jesus, and The Angle Quickest for Flight. His work has been translated into thirty-five languages and his articles have appeared in over seventy publications, including The New York Times Magazine, Atlantic Monthly, Wired, Forbes, and Time. He also writes Far Frontiers, a blog about science and innovation for Forbes.com.

Excerpt. © Reprinted by permission. All rights reserved.
CHAPTER ONE
OUR GRANDEST CHALLENGE


The Lesson of Aluminum

Gaius Plinius Cecilius Secundus, known as Pliny the Elder, was born in Italy in the year AD 23. He was a naval and army commander in the early Roman Empire, later an author, naturalist, and natural philosopher, best known for his Naturalis Historia, a thirty-seven-volume encyclopedia describing, well, everything there was to describe. His opus includes a book on cosmology, another on farming, a third on magic. It took him four volumes to cover world geography, nine for flora and fauna, and another nine for medicine. In one of his later volumes, Earth, book XXXV, Pliny tells the story of a goldsmith who brought an unusual dinner plate to the court of Emperor Tiberius.

The plate was a stunner, made from a new metal, very light, shiny, almost as bright as silver. The goldsmith claimed he’d extracted it from plain clay, using a secret technique, the formula known only to himself and the gods. Tiberius, though, was a little concerned. The emperor was one of Rome’s great generals, a warmonger who conquered most of what is now Europe and amassed a fortune of gold and silver along the way. He was also a financial expert who knew the value of his treasure would seriously decline if people suddenly had access to a shiny new metal rarer than gold. “Therefore,” recounts Pliny, “instead of giving the goldsmith the regard expected, he ordered him to be beheaded.”

This shiny new metal was aluminum, and that beheading marked its loss to the world for nearly two millennia. It next reappeared during the early 1800s but was still rare enough to be considered the most valuable metal in the world. Napoléon III himself threw a banquet for the king of Siam where the honored guests were given aluminum utensils, while the others had to make do with gold.

Aluminum’s rarity comes down to chemistry. Technically, behind oxygen and silicon, it’s the third most abundant element in the Earth’s crust, making up 8.3 percent of the weight of the world. Today it’s cheap, ubiquitous, and used with a throwaway mind-set, but—as Napoléon’s banquet demonstrates—this wasn’t always the case. Because of aluminum’s high affinity for oxygen, it never appears in nature as a pure metal. Instead it’s found tightly bound as oxides and silicates in a claylike material called bauxite.

While bauxite is 52 percent aluminum, separating out the pure metal ore was a complex and difficult task. But between 1825 and 1845, Hans Christian Oersted and Frederick Wohler discovered that heating anhydrous aluminum chloride with potassium amalgam and then distilling away the mercury left a residue of pure aluminum. In 1854 Henri Sainte-Claire Deville created the first commercial process for extraction, driving down the price by 90 percent. Yet the metal was still costly and in short supply.

It was the creation of a new breakthrough technology known as electrolysis, discovered independently and almost simultaneously in 1886 by American chemist Charles Martin Hall and Frenchman Paul Héroult, that changed everything. The Hall-Héroult process, as it is now known, uses electricity to liberate aluminum from bauxite. Suddenly everyone on the planet had access to ridiculous amounts of cheap, light, pliable metal.

Save the beheading, there’s nothing too unusual in this story. History’s littered with tales of once-rare resources made plentiful by innovation. The reason is pretty straightforward: scarcity is often contextual. Imagine a giant orange tree packed with fruit. If I pluck all the oranges from the lower branches, I am effectively out of accessible fruit. From my limited perspective, oranges are now scarce. But once someone invents a piece of technology called a ladder, I’ve suddenly got new reach. Problem solved. Technology is a resource-liberating mechanism. It can make the once scarce the now abundant.

To expand on this a bit, let’s take a look at the planned city of Masdar, now under construction by the Abu Dhabi Future Energy Company. Located on the edge of Abu Dhabi, out past the oil refinery and the airport, Masdar will soon house 50,000 residents, while another 40,000 work there. They will do so without producing any waste or releasing any carbon. No cars will be allowed within the city’s perimeter and no fossil fuels will be consumed inside its walls. Abu Dhabi is the fourth-largest OPEC producer, with 10 percent of known oil reserves. Fortune magazine once called it the wealthiest city in the world. All of which makes it interesting that they’re willing to spend $20 billion of that wealth building the world’s first post-petroleum city.

In February 2009 I traveled to Abu Dhabi to find out just how interesting. Soon after arriving, I left my hotel, hopped in a cab, and took a ride out to the Masdar construction site. It was a journey back in time. I was staying at the Emirates Palace, which is both one of the most expensive hotels ever built and one of the few places I know of where someone (someone, that is, with a budget much different from mine) can rent a gold-plated suite for $11,500 a night. Until the discovery of oil in 1960, Abu Dhabi had been a community of nomadic herders and pearl divers. As my taxi drove past the “Welcome to the future home of Masdar” sign, I saw evidence of this. I was hoping the world’s first post-petroleum city might look something like a Star Trek set. What I found was a few construction trailers parked in a barren plot of desert.

During my visit, I had the chance to meet Jay Witherspoon, the technical director for the whole project. Witherspoon explained the challenges they were facing and the reasons for those challenges. Masdar, he said, was being built on a conceptual foundation known as One Planet Living (OPL). To understand OPL, Witherspoon explained, I first had to understand three facts. Fact one: Currently humanity uses 30 percent more of our planet’s natural resources than we can replace. Fact two: If everyone on this planet wanted to live with the lifestyle of the average European, we would need three planets’ worth of resources to pull it off. Fact three: If everyone on this planet wished to live like an average North American, then we’d need five planets to pull it off. OPL, then, is a global initiative meant to combat these shortages.

The OPL initiative, created by BioRegional Development and the World Wildlife Fund, is really a set of ten core principles. They stretch from preserving indigenous cultures to the development of cradle-to-cradle sustainable materials, but really they’re all about learning to share. Masdar is one of the most expensive construction projects in history. The entire city is being built for a post-petroleum future where oil shortages and water war are a significant threat. But this is where the lesson of aluminum becomes relevant.

Even in a world without oil, Masdar is still bathed in sunlight. A lot of sunlight. The amount of solar energy that hits our atmosphere has been well established at 174 petawatts (1.740 × 10^17 watts), plus or minus 3.5 percent. Out of this total solar flux, approximately half reaches the Earth’s surface. Since humanity currently consumes about 16 terawatts annually (going by 2008 numbers), there’s over five thousand times more solar energy falling on the planet’s surface than we use in a year. Once again, it’s not an issue of scarcity, it’s an issue of accessibility.

Moreover, as far as water wars are concerned, Masdar sits on the Persian Gulf—which is a mighty aqueous body. The Earth itself is a water planet, covered 70 percent by oceans. But these oceans, like the Persian Gulf, are far too salty for consumption or crop production. In fact, 97.3 percent of all water on this planet is salt water. What if, though, in the same way that electrolysis easily transformed bauxite into aluminum, a new technology could desalinate just a minute fraction of our oceans? How thirsty is Masdar then?

The point is this: When seen through the lens of technology, few resources are truly scarce; they’re mainly inaccessible. Yet the threat of scarcity still dominates our worldview.

The Limits to Growth

Scarcity has been an issue since life first emerged on this planet, but its contemporary incarnation—what many call the “scarcity model”—dates to the late eighteenth century, when British scholar Thomas Robert Malthus realized that while food production expands linearly, population grows exponentially. Because of this, Malthus was certain there was going to come a point in time when we would exceed our capacity to feed ourselves. As he put it, “The power of population is indefinitely greater than the power of the Earth to produce subsistence for man.”

In the years since, plenty of thinkers have echoed this concern. By the early 1960s something of a consensus had been reached. In 1966 Dr. Martin Luther King Jr. pointed out: “Unlike the plagues of the dark ages or contemporary diseases, which we do not understand, the modern plague of overpopulation is soluble by means we have discovered and with resources we possess.” Two years later, Stanford University biologist Dr. Paul R. Ehrlich sounded an even louder alarm with the publication of The Population Bomb. But it was the downstream result of a small meeting held in 1968 that really alerted the world to the depth of the crisis.

That year, Scottish scientist Alexander King and Italian industrialist Aurelio Peccei gathered together a multidisciplinary group of top international thinkers at a small villa in Rome. The Club of Rome, as this group was soon known, had come together to discuss the problems of short-term thinking in a long-term world.

In 1972 they published the results of that discussion. The Limits to Growth became an instant classic, selling twelve million copies in thirty languages, and scaring almost everyone who read it. Using a model developed by the founder of system dynamics, Jay Forrester, the club compared worldwide population growth rates to global resource consumption rates. The science behind this model is complicated, the message was not. Quite simply: we are running out of resources, and we are running out of time.

It’s been over four decades since that report came out. While many of their more dire predictions have failed to materialize, for the most part, the years haven’t softened the assessment. Today we are still finding proof of its veracity most places we look. One in four mammals now faces extinction, while 90 percent of the large fish are already gone. Our aquifers are starting to dry up, our soil growing too salty for crop production. We’re running out of oil, running low on uranium. Even phosphorus—one of the principal ingredients in fertilizer—is in short supply. In the time it takes to read this sentence, one child will die of hunger. By the time you’ve made it through this paragraph, another will be dead from thirst (or from drinking dirty water to quench that thirst).

And this, the experts say, is just the warm-up round.

There are now more than seven billion people on the planet. If trends don’t reverse, by 2050, we’ll be closer to ten billion. Scientists who study the carrying capacity of the Earth—the measure of how many people can live here sustainably—have fluctuated massively in their estimations. Wild-eyed optimists believe it’s close to two billion. Dour pessimists think it might be three hundred million. But if you agree with even the most uplifting of these predictions—as Dr. Nina Fedoroff, science and technology advisor to the US secretary of state, recently told reporters—only one conclusion can be drawn: “We need to decrease the growth rate of the global population; the planet cannot support many more people.”

Some things, though, are easier said than done.

The most infamous example of top-down population control was the Nazis’ eugenics program, but there have been a few other nightmares as well. India performed tubal ligations and vasectomies on thousands of people during the middle 1970s. Some were paid for their sacrifice; others were simply forced into the procedure. The results drove the ruling party out of power and created a controversy that still rages today. China, meanwhile, has spent thirty years under a one-child-per-family policy (while it’s often discussed as a blanket program, this policy actually extends to only about 36 percent of the population). According to the government, the results have been 300 million fewer people. According to Amnesty International, the results have been an increase in bribery, corruption, suicide rates, abortion rates, forced sterilization procedures, and persistent rumors of infanticide. (A male child is preferable, so rumors hold that newborn girls are being murdered.) Either way, as our species has sadly discovered, top-down population control is barbaric, both in theory and in practice.

This seems to leave only one remaining option. If you can’t shed people, you have to stretch the resources those people use. And stretch them dramatically. How to do this has been a matter of much debate, but these days the principles of OPL have been put forth as the only viable option. This option bothered me, but not because I wasn’t committed to the idea of greater efficiency. Seriously—use less, gain more—who would be opposed to efficiency? Rather, the source of my concern was that efficiency was being forwarded as the only option available. But everything I was doing with my life told me there were additional paths worth pursuing.

The organization I run, the X PRIZE Foundation, is a nonprofit dedicated to bringing about radical breakthroughs for the benefit of humanity through the design and operation of large incentive-prize competitions. One month before traveling to Masdar, I’d chaired our annual “Visioneering” board meeting, where maverick inventors like Dean Kamen and Craig Venter, brilliant technology entrepreneurs such as Larry Page and Elon Musk, and international business giants like Ratan Tata and Anousheh Ansari were debating how to drive radical breakthroughs in energy, life sciences, education, and global development. These are all people who have created world-changing industries where none had existed before. Most of them accomplished this feat by solving problems that had long been considered unsolvable. Taken together, they are a group whose track record showed that one of the better responses to the threat of scarcity is not to try to slice our pie thinner—rather it’s to figure out how to make more pies.

The Possibility of Abundance

Of course, the make-more-pies approach is nothing new, but there are a few key differences this time around. These differences will comprise the bulk of this book, but the short version is that for the first time in history, our capabilities have begun to catch up to our ambitions. Humanity is now entering a period of radical transformation in which technology has the potential to significantly raise the basic standards of living for every man, woman, and child on the planet. Within a generation, we will be able to provide goods and services, once reserved for the wealthy few, to any and all who need them. Or desire them. Abundance for all is actually within our
grasp.

In this modern age of cynicism, many of us bridle in the face of such proclamation, but elements of this transformation are already underway. Over the past twenty years, wireless technologies and the Internet have become ubiquitous, affordable, and available to almost everyone. Africa has skipped a technological generation, by-passing the landlines that stripe our Western skies for the wireless way. Mobile phone penetration is growing exponentially, from 2 percent in 2000, to 28 percent in 2009, to an expected 70 percent in 2013. Already folks with no education and little to eat have gained access to cellular connectivity unheard of just thirty years ago. Right now a Masai warrior with a cell phone has better mobile phone capabilities than the president of the United States did twenty-five years ago. And if he’s on a smart phone with access to Google, then he has better access to information than the president did just fifteen years ago. By the end of 2013, the vast majority of humanity will be caught in this same World Wide Web of instantaneous, low-cost communications and information. In other words, we are now living in a world of information and communication abundance.

In a similar fashion, the advancement of new, transformational technologies—computational systems, networks and sensors, artificial intelligence, robotics, biotechnology, bioinformatics, 3-D printing, nanotechnology, human-machine interfaces, and biomedical engineering—will soon enable the vast majority of humanity to experience what only the affluent have access to today. Even better, these technologies aren’t the only change agents in play.

There are three additional forces at work, each augmented by the power of exponentially growing technologies, each with significant, abundance-producing potential. A Do-It-Yourself (DIY) revolution has been brewing for the past fifty years, but lately it’s begun to bubble over. In today’s world, the purview of backyard tinkerers has extended far beyond custom cars and homebrew computers, and now reaches into once-esoteric fields like genetics and robotics. What’s more, these days, small groups of motivated DIY-ers can accomplish what was once the sole province of large corporations and governments. The aerospace giants felt it was impossible, but Burt Rutan flew into space. Craig Venter tied the mighty US government in the race to sequence the human genome. The newfound power of these maverick innovators is the first of our three forces.

The second force is money—a lot of money—being spent in a very particular way. The high-tech revolution created an entirely new breed of wealthy technophilanthropists who are using their fortunes to solve global, abundance-related challenges. Bill Gates is crusading against malaria; Mark Zuckerberg is working to reinvent education; while Pierre and Pam Omidyar are focused on bringing electricity to the developing world. And this list goes on and on. Taken together, our second driver is a technophilanthropic force unrivaled in history.

Lastly, there are the very poorest of the poor, the so-called bottom billion, who are finally plugging into the global economy and are poised to become what I call “the rising billion.” The creation of a global transportation network was the initial step down this path, but it’s the combination of the Internet, microfinance, and wireless communication technology that’s transforming the poorest of the poor into an emerging market force. Acting alone, each of these three forces has enormous potential. But acting together, amplified by exponentially growing technologies, the once-unimaginable becomes the now actually possible.

So what is possible?

Imagine a world of nine billion people with clean water, nutritious food, affordable housing, personalized education, top-tier medical care, and nonpolluting, ubiquitous energy. Building this better world is humanity’s grandest challenge. What follows is the story of how we can rise to meet it.

© 2012 Peter H. Diamandis

Most helpful customer reviews

308 of 330 people found the following review helpful.
A Brief Summary and Review
By A. D. Thibeault
*A full summary of this book is available here: An Executive Summary of Peter Diamandis and Steven Kotler's 'Abundance: The Future Is Better Than You Think'

In their new book `Abundance: The Future Is Better Than You Think', Peter Diamandis and Steven Kotler argue that, despite the problems that our technology has recently created (including dwindling resources, global warming, and a population explosion that threatens to confound [and in some cases already does confound] our advances in agricultural production and medicine), we needn't discard our techno-optimism after all. Indeed, according to Diamandis, the world is on the precipice of another explosion in technology that will soon bring refuge from many of our current problems, and abundance to our doorstep. Not content to let the goal or the timeline remain vague, Diamandis is happy to hang a more precise definition on each. When it comes to abundance, Diamandis defines it as "a world of nine billion people with clean water, nutritious food, affordable housing, personalized education, top-tier medical care, and non-polluting, ubiquitous energy" (loc. 317), and, to top it all off, the freedom to pursue their goals and aspirations unhindered by political repression. With regards to the timeline, Diamandis claims that it "should be achievable within twenty-five years, with noticeable change possible within the next decade" (loc. 580).

In an attempt to convince us that this goal is achievable (and convincing he is), Diamandis takes us through the latest technological developments (and those that will soon be coming down the pipe) in numerous fields such as water filtration and sanitation (including advancements in water desalination, nano-filtering, sewage recycling, and the smart-water-grid); food production (including the next generation of genetically modified foods, vertical farming, in-vitro meat, and agroecology); education (including personalized education, the OLPC [One Laptop Per Child program], AI education programs, and advancements in educational games, video-games and computer programs); energy (including solar and wind power, the next generation of nuclear energy and algal biofuel, the smart-energy-grid, and battery-encapsulated energy storage); healthcare (including stem cell therapy and organ creation, robotic medical care-givers and surgeons, genomic medicine [based on your individual genome], and Lab-on-a-Chip technology [a diagnostic tool compatible with your cell phone that can instantly analyze samples of saliva, urine and blood]), and many, many more.

According to Diamandis, the technological innovations mentioned above are being spurred on by 3 forces in particular these days that are likely to bring us to a state of abundance even quicker than we might otherwise expect, and one that extends to all parts of the world. The 3 forces are (in reverse order as to how they are presented), 1) the rise of the bottom billion--which consists in the fact that the world's poorest have recently begun plugging into the world economy in a very substantial way, both as a consumer and as a producer of goods (largely as a result of the communications revolution, and the fact that cell phones are now spreading even to the world's poorest populations); 2) the rising phenomenon of the tech-philanthropists--a new breed of wealthy individuals who are more philanthropic than ever, and who are applying their efforts to global solutions (and particularly in the developing world); and 3) the rising phenomenon of DIY innovation--which includes the ability of small organizations, and even individuals to make contributions even in the most advanced technological domains (such as computing, biotechnology, and even space travel).

With regards to this last force, part of Diamandis' purpose here is to inspire the layperson to enter the fray with their own contributions towards abundance by way of joining one of the numerous open-source innovation projects available on line, or throwing their hand into one of the many incentivized technological prizes in existence, or in some other manner of their own devising. In this regard, the authors are very successful, as the work is both invigorating and inspiring, and I highly recommend it. A full summary of the book is available here: An Executive Summary of Peter Diamandis and Steven Kotler's 'Abundance: The Future Is Better Than You Think'

4 of 4 people found the following review helpful.
Not an other review!
By Jerome C. Boyer
About a century ago:

"The presence of 120,000 horses in New York City, wrote one 1908 authority [...], is "an economic burden, an affront to cleanliness, and a terrible tax upon human life.""

Human history (and pre-history, no doubt) is littered with situations akin to New York in 1908. The sub title, The future is better than you think, is well illustrated when one considers that, in New York alone, over 20,000 people a year died (in the 1900s) from infection carrying horse manure. No such deaths today, of course. The fact that people still die because of air pollution is a concern, but, like what happened since 1908, one can see that the pollution problem will wane as did the horse manure one.

Abundance is about being human, believing in the infinite creativity of people in inventing solutions, not only survive, but to improve one's life beyond any reasonable expectations.

The daily news confirm the research and analysis of the authors, as seen in U.K. recently:
"Dutch scientists Monday unveiled their ambitious research project, years in the making, with a public taste test of their cultured beef in London." (L.A. Times Aug 5, 2013)". Cultured beef? no cow polluting the environment, devastating our landscape and clogging our rivers?

Abundance should be a book unveiled in first grade classes, to help children understand the immense potential of human creativity. Abundance is a rebuttal from doomsday know-all that want to replace human ingenuity by their own ignorant utopia.

Abundance reflects how harsh history has been on people that believe today is the last good day on earth, that tomorrow will be hell unless humanity goes back to the "Good Old Days" (of horse manure pollution?)

Abundance's research is current, fast forwarding those who care about the future, into the unthinkable, but almost there, new reality. The book could be read from cover to cover as novel about human nature, but is better enjoyed step by steps, as the authors develop various themes in every chapters.

I am anxiously waiting for 100 story buildings filled with hot houses floors feeding the neighborhood. "[...] vertical farms offer the clearest path towards ending hunger and malnutrition." Chapter 9 Feeding Nine Billion.

2 of 2 people found the following review helpful.
Optimism is good, but this book has too much naive utopian techno-hype.
By Jeffrey
The authors are totally right: attitude is everything. We can get through this mess we've created, and we probably will.

But the zealous, uncritical celebration of all things technological and disruptive takes it too far. As a graduate of the MIT Media Lab I am familiar with a brand of pumped-up utopianism surrounding world-changing technologies. This is the familiar voice of highly-funded technology institutions.

When the authors launched into a semi-politicized, whole-hearted acceptance of genetically-modified foods, my opinion of the book took a nose dive. This is a controversial subject; highly debated by people all over the world. Our 3-billion-year-old biosphere has refined the code of life in ways that we barely understand yet. We arose from it, and we rely on it for our survival. It deserves our reverence as we fiddle with it to fuel our insane population growth. The authors should not have taken a partisan stand on this issue.

The book also emphasizes celebrities like Ray Kurzweil and Craig Venter in a predictable way. The story of abundance involves more than the obvious line up of Hollywood stars.

Overall, I think this is a worthy book, full of good factoids, observations. It has a good overall message.

We will get through this mess, and technology will be an important factor. But a little more reverence for the natural balance of things would have been appreciated. For instance, I think the solution to most of these problems would be for us to keep our population low. Not easy to implement, I know...but easy to understand, and logically a no-brainer. I think Earth would prefer that.
-J

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Big Magic: Creative Living Beyond Fear, by Elizabeth Gilbert

The instant #1 NEW YORK TIMES Bestseller

Named a Hot Fall Read by USA Today, Vanity Fair, Newsday, O Magazine, the Seattle Times, Minneapolis Star-Tribune, Mashable, Pop Sugar, and the San Antonio Express-News

Named a Best Book of the Year by Brainpickings and Book Riot

"A must read for anyone hoping to live a creative life... I dare you not to be inspired to be brave, to be free, and to be curious.” —PopSugar

From the worldwide bestselling author of Eat Pray Love: the path to the vibrant, fulfilling life you’ve dreamed of.
 
Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work,  embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

  • Sales Rank: #333 in Books
  • Published on: 2015-09-22
  • Released on: 2015-09-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.63" h x 1.01" w x 5.88" l, 1.00 pounds
  • Binding: Hardcover
  • 288 pages

Review

Praise for Big Magic: 

#1 Globe and Mail Bestseller

“Big Magic is a celebration of a creative life…Gilbert’s love of creativity is infectious, and there’s a lot of great advice in this sunny book…Gilbert doesn’t just call for aspiring artists to speak their truth, however daffy that may appear to others; she is showing them how.” —Washington Post

"In [Gilbert’s] first foray into full-on self-help [she] shares intimate glimpses into the life of a world-famous creative, complete with bouts of paralyzing fear and frustration, in an attempt to coax the rest of us into walking through the world just a little bit braver.”  —Elle

“The Eat, Pray, Love author demystifies the tricky business of creativity. We’re all ears.” —Cosmopolitan

“Elizabeth Gilbert is my new spirit animal… I have profoundly changed my approach to creating since I read this book." —Huffington Post

“Gilbert leads readers through breaking out of their own creative ruts, finding fulfillment, and facing fear while finding balance between our spiritual and pragmatic beings in her forth coming book. Yes, please.” —Bustle

“Big Magic will resonate with writers and artists who find the process of producing work to be particularly painful…Through anecdotes about her creative failures and resourcefulness, as well as those other artists, Gilbert encourages readers to pursue a creative life ‘that is driven more strongly by curiosity than by fear." —Daily Beast

"Gilbert demystifies the creative process, examining the practices of great artists to shed light on finding inspiration in the every day.” —Harper’s Bazaar
 
“Part inspiration, part how-to, it offers up both a philosophy of creativity and advice for living a more creatively fulfilling life.”—Fast Company

“Big Magic tackles the challenges of living the creative life…Reading it is a little like having a coach by your side, cheering on your efforts – whatever they are – candidly and selflessly.” –Christian Science Monitor

“Gilbert [writes] with sincerity and humility about the joy that creativity has given her... If you enjoyed Eat Pray Love, if you are drawn to self-help or inspirational books, or if you just like to bask in another person’s positive glow, you’ll love Big Magic.” –Minneapolis Star-Tribune

“Big Magic wants to help its readers live creatively…[Gilbert believes] creativity is inside all of us, it should be expressed, and it is not selfish or crazy or foolish to do so – it is in fact the best way to live a satisfying life...[Big Magic] constitutes good advice…[in a voice that’s] charming, personable, self-aware, jokey, conversational….[and] that Gilbert does so well.” —New York Times Book Review

“A lucid and luminous inquiry into the relationship between human beings and the mysteries of the creative experience… What makes her book so immensely helpful is precisely its lived and living nature…wholly electrifying.” —Brainpickings
 
"Gilbert tackles heavy, sensitive subject matter but keeps it light, making what's essentially a self-help book feel like a good talk with a friend rather than a sermon." —Associated Press
 
“Transformative.” —Flavorwire

“Gilbert’s trademark warmth and enthusiasm abounds...wise...[and] pointed." —Boston Globe

“Part pat-on-the-back, part slap-in-the-face, [Big Magic is] a permission slip for readers to stop making excuses and get to work… a fresh and modern surprise that fans of her work will relish." —Wichita Eagle

“Funny. Insightful. Honest. Irreverent...But, of course, most of us have read Gilbert before and these qualities find their way into all of her works. The particular form of magic in Big Magic comes in a very unusual wrapping: hope and love...Big Magic read[s] like a devotional. Like a love letter to the earnest artist inside most of our hearts.” —Books and Whatnot

“Distinctly refreshing." —TED Ideas Blog

“Big Magic will leave you feeling inspired to be curious, brave, free, and, most of all, creative.” -Lauren Conrad

"Full of chatty advice, pep talks, amusing and inspiring stories...Gilbert’s idea of living creatively may incorporate touches of magic, but she’s practical in the extreme.” —Miami Herald

“In her signature conversational style, both sassy and serious, Gilbert invokes high- and low-brow cultural references and recommends we channel our inner trickster… [Her] manifesto is a book to read through quickly, and then start again to discover any big magic you may have missed.” – KMUW

"Big Magic ripples with Gilbert’s enthusiasm, choice metaphor, and humor." -LitHub

“Gilbert will completely change the way you think about the creative process.”—IndieNext

“The writing here is so friendly and funny that Gilbert’s perspective on creative living goes down like lemonade in summer." —BookPage

“From the deeply self-aware, poetically gifted author of Eat, Pray, Love comes... the best nonfiction book I’ve read in years. For anyone who's ever struggled with feeling worthy to express themselves through art, or been discouraged by the absence of inspiration, I'm not being hyperbolic when I say this book might just change your life.” —Mind Body Green

“Inspirational… Big Magic provides a guidebook for anyone wanting to live a more creative life. You don’t have to be an artist to get value out of this book; it is for anyone who wants to live with more joy, love, happiness, and abundance in their world.”—YAHOO! SHOPPING

“Gilbert, author of the wildly successful memoir “Eat, Pray, Love” and a successful novelist (“The Signature of All Things”) offers her prescriptions for unlocking the creativity within.” —Seattle Times

“Whatever your artistic pursuit, you’ll nod in agreement as Elizabeth Gilbert reflects on the elusive, frustrating and sometimes comically strange process of creativity. Thoughtful and funny, Gilbert makes an excellent case for doing whatever it takes to unlock your inner artist and find more joy in life.” —Woman's Day

“What Gilbert’s offering her fans…[is] permission to be creative…[She] is interested in the importance of creativity for the individual’s soul…When you hear the people who want to create, and the gratitude they feel toward [her], you can’t help feeling that she’s healed them—that she has, in fact, become the kind of guru she once sought.” —The New Yorker, on the "Magic Lessons" podcast series
 
“The latest from Gilbert is all about you—that’s 268 pages of practical advice for tapping into your own creativity... Consider her your own personal life coach.”—Marie Claire
 
"A must read for anyone hoping to live a creative life... I dare you not to be inspired to be brave, to be free, and to be curious.” —PopSugar

“Elizabeth Gilbert is an exceptionally gifted author…and this book is remarkable…. It is so densely packed with pearls of wisdom that I read it once for pleasure, and then again to unpack and outline the text just like I used to do in college…A must-read for anyone on the creative spectrum, from those who don’t think there is a creative bone in their body to those who make a living from their artistic expression.” –Yakima Herald

“Reading Big Magic is the next best thing to hiring Elizabeth Gilbert [as your] coach.”—PARNASSUS BOOKS

“A joyful ride through the enigmatic jungle of creative existence… [Big Magic] is not just about the production of artistic works but about building a life that nurtures the creative being in all of us.”—CREATIV Magazine

"Big Magic [is ]… fearless of voice and heart-opening in authenticity; in short, a book worthy of its name." —Literary Inklings

“A conversational, intimate glimpse into Gilbert’s process and philosophy, as personable as a confab over coffee… essential reading for anyone who wants to live a larger life, filled with more ideas, more projects, and more fulfillment…Big Magic is powerful stuff.” –Barnes & Noble Blog

“A book-length meditation on inspiration.” —Newsday

“Whether you long to write the great American novel or you just want to be more present and mindful in your daily life, you can find plenty of inspiration in this self-help tome… … the can-do, optimistic tone makes for an uplifting read.” –All You Magazine

"[Gilbert will] make you feel giddy about creation." –Medium

"Gilbert mines her writer's career to provide unique, inspiring and constructive insights on how to navigate the wild ride that is the creative life... Her charming nuggets are wise, comforting and ultimately encouraging." –About.com

“Gilbert offers helpful suggestions for outwitting writer’s block and perfectionism...and lets a tart sense of humor emerge." -Columbus Dispatch

“Anyone living with some manifestation of writer’s block (or any other artistic variant of such affliction) will find [Gilbert's] sage advice is effectively a worthwhile kick in the butt… Without the smallest hint of narcissism, the mega-bestselling author shares the pinnacles and pitfalls of failure and success and how to wrangle the criticism, inside and out.”—Steamboat Pilot & Today

“Gilbert sweetly yet powerfully nudges readers to release fear, summon courage and allow the ‘strange jewels’ hidden within each of us to emerge and shine. The end result is the ‘big magic’… Engaging storytelling mixed with personal anecdotes and astute insights make Big Magic a rewarding, motivating and delightful read.” —Sucess Magazine

“There's nothing hippie-dippy about Gilbert's raw, honest, and downright hilarious observations of her own creative plight...This isn't a How-To guide for creative living; this is the story of how one woman simply figured things out for herself, and learned how to live in harmony with her own creative soul. All can find a kind of solemn peace and reassurance in her words.” -Everyday eBook

“A transformative nonfiction treatise on creativity…Filled with her signature humor, big-heartedness, wild vulnerability and wisdom, Gilbert delivers a vibrant and inspirational book.” -About Town Magazine

"A booster that will help you out of any rut.” -Kansas City Star

"The author of Eat Pray Love, who has already changed so many lives, now looks to change thinking on creativity." -The New York Daily News

“Worth a read for any artist struggling for some peace and quiet in a head bursting with creativity."
– Bustle, Included in “9 Books To Help You Find Inner Peace”

"Some might call Elizabeth Gilbert by the name Queen Midas … Everything she touches seems to turn to gold. A rare gift, this book acknowledges difficulty, but empowers its readers to transcend it in the name of the beautiful mysteries of existence.” —WNC Woman Magazine

“A magnificent guide to how to be creative…[and] a heartfelt gem… I simultaneously wanted to quickly turn the page to see what was next while savoring the advice on each page… Gilbert is determined to guide you into the light. Go with her.” —Jersey Journal

"Irresistible…If creativity is something you value highly—both in others and as fundamental to your own existence—you should find much to love in Big Magic, whether or not you typically gravitate toward creativity guides.” —Chapter 16

"A non-fiction tour-de force...pragmatic, rational, and wholly convincing." —Reader's Digest UK

“A treasure map to unleash your most creative and expressive life.” –Marie TV

“Big Magic seeks to both inspire you and strip you of any excuse to not pursue your creative interests…[it’s] passionate, down-to-earth and bursting with Gilbert’s obvious love for the subject matter and her readers… a delight to read.” –Pop Mythology 

“An empathetic and inspiring guide to mustering the courage to live a creative life. … Nearly anyone who picks up this self-help manual should finish it feeling inspired, even if only to dream of a life without limits.” —Publisher's Weekly (starred review) 

"Gilbert serves as an enthusiastic coach for readers who want more out of life. Highly recommended." —Library Journal (starred review)

“Gilbert’s wise and motivating book of encouragement and advice will induce readers not only to follow specific artistic dreams but also to live life more creatively, fully, and contentedly.” – Booklist

"The sincerity, grace, and flashes of humor that characterize [Gilbert’s] writing and insights should appeal to a wider audience…warmly inspirational.” —Kirkus


 
 
 

About the Author
Elizabeth Gilbert is the #1 New York Times bestselling author of Eat Pray Love and several other internationally bestselling books of fiction and nonfiction. Gilbert began her career writing for Harper's Bazaar, Spin, The New York Times Magazine and GQ, and was a three-time finalist for the National Magazine Award. Her story collection Pilgrims was a finalist for the PEN/Hemingway award; The Last American Man was a finalist for both the National Book Award and the National Book Critics Circle Award. The follow-up memoir Committed became an instant #1 New York Times bestseller. Her latest novel, The Signature of All Things, was named a Best Book of 2013 by The New York Times, O Magazine, The Washington Post, The Chicago Tribune, and The New Yorker. Gilbert’s short fiction has appeared in Esquire, Story, One Story, and the Paris Review.

Most helpful customer reviews

1080 of 1100 people found the following review helpful.
Incredibly powerful.
By Ladybug
Talk about receiving the right message at the right time. Wow. Big Magic is one of the most honest discussions about the creative process that I’ve ever read. Gilbert strikes a playful and conversational tone, but make no mistake, this is all straight talk. Her no-BS attitude helps do away with the unrealistic expectations and unnecessary melodrama attached to the concept of “creative living” (like how she so expertly pish-poshes the "tormented artist" ideal). And in its place, she asks all people who feel called to create (writers, painters, musicians, ice skaters, WHATEVER) to quietly and joyfully accept their creative inclinations and ideas as gifts from the universe. She reminds them to approach their creativity with curiosity and openness, with playfulness and joy—even when it’s tough, even when there is no Pulitzer, no bestseller list, no Olympic medal, no call from the Met. Own that creativity, she encourages. Also, stay light with it.

This was the message I (apparently) desperately needed to hear. I’m a stay-at-home mom with three young children. And when people ask me what I do, that is what I always tell them. But that isn’t what I want to tell them. What I want to tell them—what I want to shout from the rooftops, in fact—is that I’m a writer. Sure, barely anyone reads what I write, I’ve never been published, and it probably goes without saying that I’ve never been paid for a single sentence. In other words, no one really gets anything out of my work but me. But I love it, straight up. So I keep writing, regardless.

Yet it feels weird to declare yourself “A Something!” when that something doesn’t earn you money or status or likes or hits or retweets. Which means even though this side-passion feels so authentically “me,” I hide it so people won’t think I’m a loser, an imposter, a wannabe, an embarrassment, a failure…and the list goes on.

I guess this reality had been bumming me out more than I realized, because when I read the following words, they resonated with me in an unimaginably powerful and loving way--like I was receiving a cosmic hug:

“Shake yourself free of all your cumbersome ideas about what you require in order to become ‘creatively legitimate’… You do not need a permission slip from the principal’s office to live a creative life. Or if you do worry that you need a permission slip—THERE, I just gave it to you… Now go make something.”

In other words, Gilbert’s message is this: accept that you need to create. Accept that this is a part of you, that you are ALREADY “creatively legitimate.” And just do what you naturally feel compelled to do. Do it with joy—even when it gets difficult—and don’t worry about how it will be received (if it’s received at all). If you are called to be a maker, then you will just have to make. Own who you are, for better or worse.

So that’s what I’m doing from now on. I’m owning it. This is me stating my intent:

Hello, world. My name is Ladybug. I am a writer.

228 of 247 people found the following review helpful.
One creative's engaging and personal take on how to live a more joyous and creative everyday life.
By IRG
Given the success of her earlier works, it's probably no surprise that Gilbert has now entered the self-help book genre. I can easily see how her editors and publishers might have pushed her along this path and into creating this book. It's not without merit but it's one of those things where it might never have seen the light had it NOT been written by a best-selling author who does intersperse her thoughts with her real-life experience with the challenges of the creative process and who has the creds to speak with authority.

Your response to this book is likely to be based as much on how many books/articles you've read on the topic of creativity rather than on what the author actually puts forth here--or your personal feelings about her life. If you've read a lot already, you'll know that there isn't necessarily anything "new" here on the subject but rather, as always, some clever packaging and a unique POV--and, as you'd expect of a good writer, some memorable quotes. What may keep you more interested are the various personal insights Gilbert offers on her own life and its creative path. She is honest about the difficulties and that alone helps "ground" her book and give it the credibility it needs to be a true inspiration.

Big Magic is one of those titles that turned me off and not on. It's only the subtitle that drew me in: Creative Living Beyond Fear. Yes, that's the thing about creativity. It requires risks and comfort with the unknown. Fear is the killer and the dragon we must face to shape our best lives.

If you come away with nothing more than a bit less fear about living your daily life as you would like, then the book is worth your time. Sometimes it's not about one's career or writing a book or screenplay or achieving world fame or success. Sometimes it's just about getting all the joy and juice out of an average day and life.

All inspiration is personal and subjective. If Gilbert's work has "spoken" to you, you're likely to both enjoy and benefit from her insights from her journey. Clearly she has been living a creative life on many levels.

194 of 210 people found the following review helpful.
"Holy Crap, Elizabeth!!"
By Heather LaRee
I've hit my happy...
stride in this book... when reading a book that I absolutely don't want to stop...I want to keep seeing flashing neon lights framed around the BIG MAGICal WORDS that spells, "YES YES YES YES YES!"

Thankfully, I'm also in the section where Gilbert reminds and affirms that LIFE doesn't always abide to how and what we want when we want it...but she also encourages that... if we are faithful lovers, that magical "IT" won't leave us either. So, I have 100 pages remaining, but am SO pumped and happy that I have this snippet of time to WRITE... a review.

If you're passionate about your writing, your art, your whatever-makes-your-precious-heart-sing & be happy... I highly recommend Gilbert's book -- this one. For if you've stalled, set down, given up, cried privately, wondered if it's just too freaking late for you to be the artist, the receiver, a creator, because of the other practical life... here is an experienced wayshower who calls your bluff, your whatever you've told yourself why you can't. She's been rejected (tons), she's kept her day jobs, she's continued through deserts of unknown, silence, angst, doubt, about "the work"...and she's laying it out for us/me/you/your offspring/your friend... find your way.

Find it. Because it IS there (patiently waiting, playing, whistling, digging in the sand with its toes) and it's probably not quite how you've framed it (if you've stalled).

I am feeling this is my "eat, pray,, love writing" book. Thank you, Elizabeth (and I adored your comment, "Are you finished with that?" Thank you again ~

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